In the ever-evolving landscape of beauty and wellness, Dubai-based brand Skin Story has set its sights on India, marking a transformative chapter in the world of affordable luxury. Co-founded by Nidhi and Rashi Sethi, Skin Story's entry into the Indian market is a result of over three years of meticulous research and unwavering dedication. Their vision of premium beauty that's accessible to all takes shape through a direct-to-consumer (D2C) platform on their Indian website, rapidly gaining the attention of a burgeoning customer base. Skin Story's essence lies in making beauty a reality for everyone, offering quality products at affordable prices. With the ambition of capturing 10-15% of the market share in the next two to three years, Skin Story is on a path to profitability that's illuminated by its founders' personal experiences with skincare concerns, particularly pigmentation. In 2019, Skin Story was born, fueled by the recognition that while certain skin issues are manageable, they may not be entirely curable. The brand is on a mission to provide accessible solutions that empower individuals to achieve healthier, more radiant skin.
The Radiance of Arrival: A Story of Affordability and Quality Skin Story's arrival in India is not just about entering a new market; it's about illuminating a path to wellness and beauty that's both affordable and of the highest quality. With a commitment to quality ingredients, ethical sourcing, and eco-consciousness, Skin Story is poised to leave a radiant mark on the Indian beauty landscape. Their extensive offline and online presence signals a new era where beauty, wellness, and affordability coexist, promising a brighter future for all.