"AROOP: Where Beauty Meets Sustainability. Our custom-woven Indian fabrics define timeless elegance. We're rooted in tradition, crafting comfortable, subdued fashion with minimal waste. Join us in the journey to wear art with a purpose. 🌿👗 #AROOPFashion #SustainableStyle"
AROOP celebrates the art of dressing – it denotes ‘extremely beautiful’ in Sanskrit. Our fabrics are custom-woven in India. The label stands for fashion that’s rooted, timeless, and speaks of quality craftsmanship. Comfortable fabrics and subdued colours with intrinsic silhouettes are the brand’s identity.
We strongly believe in giving back to Mother Earth as much as we benefit from her. We strive to ensure minimum waste while producing every bit of clothing and upcycle leftover small scraps on books, headbands, quilts and so on.
The label stands for fashion that’s rooted, timeless, and speaks of quality craftsmanship. Comfortable fabrics and subdued colours with intrinsic silhouettes are the brand’s identity.
AROOP celebrates the art of dressing – it denotes ‘extremely beautiful’ in Sanskrit. Our fabrics are custom-woven in India. The label stands for fashion that’s rooted, timeless, and speaks of quality craftsmanship. Comfortable fabrics, subdued colors with intrinsic silhouettes are the brand’s identity. We strongly believe in giving back to Mother Earth as much as we benefit from her. We strive to ensure minimum waste while producing every bit of clothing and upcycle left-over small scraps on books, headbands, quilts or so. The label stands for fashion that’s rooted, timeless, and speaks of quality craftsmanship. Comfortable fabrics, subdued colors with intrinsic silhouettes are the brand’s identity.